We work with advertisers and agencies alike so it really depends on what your needs are as we offer a full radio production service that includes;
Bespoke Music Production / Music Licensing
Commercial Distribution and Ad Trafficking
A great radio commercial always starts with a great brief. If you’ve already worked with our media team to plan and buy radio airtime we’ll have this, but if not that’s the first job. From there we’ll develop radio creative concepts to present back to you before we go anywhere near the radio recording studio.
We also make sure the scripts are approved for broadcast by the Radio Advertising Clearance Centre (RACC).
Once the radio scripts have been signed off we go in to our Central London radio recording studios to produce the radio commercials.
It’s here we can use sound effects, music and voiceovers to utilise the power of sound and bring your script to life. Our team are experts in radio commercial production and will direct the voiceover and mix the radio commercial to make sure your audio sounds fantastic.
When the radio commercial production process is complete we distribute the radio commercial to the radio stations so they have it ready for broadcast. If you are running a multiple creative campaign across a number of stations we makes sure each station has the correct piece of copy to play.
That's the radio commercial production process on a very basic level. If you have no experience of producing a radio commercial we can help all the way through or you may only need us for specific stages. We live and breathe radio so please get in touch.
You can see more of our latest projects here.