Whilst there are similarities, advertising on Spotify and other online audio services is different to traditional radio and it should be treated as such. Our team are experts in Spotify advertising. We are founder members of the IAB Audio Council and Spotify’s recommended creative partner which means Spotify trust us to produce commercials for their own clients.
Spotify advertising production follows the same process as traditional radio commercial production however there are differences between the two.
Spotify advertising commercials do not follow the same duration restrictions as a radio commercial, so it gives a little bit more freedom in the creative process. RACC clearance is also not needed however we always recommend it.
The call to action of your Spotify audio production should capitalise on Spotify’s unique targeting ability through the Spotify player to make your campaign measurable and accountable.
Spotify and other online audio players are going from strength to strength and offer a great opportunity for advertisers, so our media team, Radio Results, can also work with you to plan and buy the media space.There is a lot more detail to producing an effective Spotify commercial which is why we are here. We can work with you at every stage of the Spotify commercial production process to make sure your Spotify audio commercial sounds fantastic and delivers results.
"Red Apple Creative provide a unique opportunity to have both audio and display formats created in the same place. I have been constantly impressed with the calibre of ideas that they have produced for us across both audio and visual formats and the campaigns that have booked using their creative have all produced high CTRs."
"We have worked with Red Apple Creative on a number of Spotify Campaigns. I have always found their account management to be really professional and the process to be very smooth despite often having had very short lead times. The production quality has always been excellent and I would happily recommend their services"