The Radio Advertising Bureau (RAB) celebrated 20 years of championing the UK commercial radio industry this week. For anyone who's encountered the RAB whether at an event or online can not miss their incredible wealth of research and information on this sector. 

It was at their birthday event that they chose to launch the latest tools for the trade. 

A fantastic radio planning device called Radio Gauge that allows you to 'predict andoptimise radio's effect within your media mix'. A really smart way to show-off the power that radio can add to a campaign.

Great radio advertising is not just about great creative (although it's half the battle) it's about where you buy that space, on which stations and where else these people will get the message. For us, there's never a more satisfying moment than when you hear a stranger singing your client's radio ad having been prompted by one of their other media ads for the same campaign.

If you want to hear some great radio creative then have a listen to some of our recent work at www.redapplecreative.co.uk/our-work