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On Demand Success

Posted on 30th May 2012 in TV

Appointment to view TV is a rare commodity. The finals of 'big' shows such as Britain's Got Talent still capture that live audience as the ratings prove. However, interesting results show that on demand viewing has gone stratospheric. So is it the availability of apps such the iPlayer on smartphones and tablets that is to be attributed to this success - or the great programming that is drawing people to view on demand services?

 

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