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All the latest important things in the world of Red Apple Creative


All posts tagged as: music


Why Does Music Move You?

date.png 2015-09-02      |     Tagged:  advertising   movement   music   response  

Clients who ask us why music is important to their commercial or video are often met with a tidal wave of passionate response from our creative team.

Music has a multitude of capabilities, but the best description I ever heard was from my first creative manager who gdescribed it as the 'emotional colouring in'.
An article by David Shariatmadari on the Guardian website went further and looked at why music creates physical responses such as the chills.
In summary there are three pretty good reasons.

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Reeboks or Nikes? When Music is International

date.png 2014-04-16      |     Tagged:  inernational   music   radio   reeboks or nikes   spanish  
Many of our recent campaigns have included international audio productions. Between these projects and the forthcoming football World Cup the theme of music and its ability to transcend language has been much discussed in the Red Apple Creative office.

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IVCA Grand Prix Winner

date.png 2014-03-31      |      Category:  Advertising      |     Tagged:  2014   awards   ivca   jb3 creative   music   snk studios   the giggle group  
SNK Studios win both "Best use of music" and the Grand Prix awards at IVCA Awards 2014!

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IAB's Future of Audio

date.png 2013-11-14      |     Tagged:  bauer   blinkbox   exaget   future of audio   global   iab   mixcloud   music   red apple creative  
Internet Week Europe was supported again this year with a series of events at the Internet Advertising Bureau’s head office.
Last night we took to the stage along with our peers to discuss the Future of Audio.

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Welcome BBC Playlister

date.png 2013-10-09      |     Tagged:  bbc   curator   deezer   music   playlister   spotify   trusted   youtube  
Music fans have been gifted with a great new gadget from the BBC.
Playlister is an exciting and innovative addition to any music lover’s software toolkit.

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Spotify Launches 4 New Markets

date.png 2013-09-24      |     Tagged:  4   launch   markets   music   online   spotify   streaming   worldwide  
Another accolade for online streaming’s darling, Spotify has proved it’s brand dominance by being the only tech company to break into the Cool Brands top 20 this year.

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Original or Known Music in Commercials?

date.png 2013-09-19      |     Tagged:  advertising   bespoke   commercials   composition   i'm lovin it   john lewis   mcdonalds   music   sunny  
There is an interesting debate with using music in commercials. It’s undisputed that music applies a textual and emotive layer to your audio or filmed commercial.
The debate of whether using pre-existing music that has a heritage and resonance with your intended audience or creating a bespoke piece is best.

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XFM and Ford Partnership Available on Spotify

date.png 2013-05-14      |     Tagged:  biffy clyro   ford   global   live   music   presents   spotify   suede   sync   xfm  
Global’s XFM and Ford have committed to an 8-month commercial partnership, promoting Ford’s in-car entertainment system Ford Sync.

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