This, as we are regularly reminded will be the year to remember. The much hyped London 2012 Olympic Games have arrived in the same year that England qualified for the Euros and therefore advertising revenues should be revitalised. I recall reading that the year England failed to qualify was estimated to have cost the British economy £1b a good proporation of which would be the advertising spend for the accompaniements that we expect with big footballing fixtures, TV's, Cars, alcohol and takeaways (the irony of watching world class sportmen while enjoying a double pepperoni deep pan and a few bottles of larger!)
The roads are blocked. Hundreds of lycra clad individuals have descended on the capital. The white tracksuit clad 'Jimmy Saville Tribute Act' that is the Torch Relay has finally made it's way to the centre of the events and those odd creatures, Wenlock and Mandeville are suddenly ubiquitously littering the streets. That's right, London 2012 is upon us and with it comes the enforcement of sponsor credential. There is a distinct division between those who believe that the corporate sponsors should be congratulated for supporting (financially) an event of this magnitude. And there are those who believe that it is the global evil of our times where corporate power overpowers moral responsibility. But I think there is a clear winner outside of the corporate sponsor boundaries.