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All the latest important things in the world of Red Apple Creative


All posts tagged as: radio



date.png 2016-05-19      |     Tagged:  llistening   q1 2016   radio   rajar   rap  

Bored of bullet point, power point, not on point RAJAR updates???

Us too!

Check out our alternative RAJAR radio listening update, via the medium of RAP!

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Reeboks or Nikes? When Music is International

date.png 2014-04-16      |     Tagged:  inernational   music   radio   reeboks or nikes   spanish  
Many of our recent campaigns have included international audio productions. Between these projects and the forthcoming football World Cup the theme of music and its ability to transcend language has been much discussed in the Red Apple Creative office.

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Rajar Round Up Q4 2013

date.png 2014-02-06      |     Tagged:  absolute   capital   classic   heart   kiss   listening   magic   planet rock   q4 2013   radio   rajar  
A quick summary of the key facts from the latest RAJAR survey.

91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.

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RAJAR Round Up Q3 2013

date.png 2013-10-24      |     Tagged:  2013   absolute   capital   commercial   kiss   lbc   magic   q3   radio   rajar  
The votes are in and we can reveal that youth radio is the hero of this quarter’s RAJAR results.
While Kiss posted its biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.

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Radio Offers Amazing Return on Investment

date.png 2013-10-14      |     Tagged:  advertising   commercial   marketing   rab   radio   research   return on investment  
Brands using radio in their advertising are rewarded with almost 8 times return on investment (ROI).
The research published last week by the Radio Advertising Bureau (RAB) has been a year long in the making, collating data from multiple industries and agencies.

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Capital Extra Replaces Choice FM

date.png 2013-10-03      |     Tagged:  aviici   capital extra   choice fm   commercial   craig david   global   radio   tim westwood  
From Monday 7th October London’s Choice FM makes way fro Global’s latest brand, Capital Extra.
Choice FM has been part of London’s radio dial for 18 years, even taking on a Birmingham license for some time.

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Westwood Joins Choice FM

date.png 2013-09-16      |     Tagged:  1xtra   choice fm   new show   radio   radio1   tim   westwood  
The end of an era for the BBC has proved to be an exciting new chapter for Global’s Choice FM.
Radio’s hip hop music pioneer announced his new weekly show on the station begins this Saturday (21st September) at 9pm.

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Rajar Round Up Q2 2013

date.png 2013-08-01      |      Category:  Radio      |     Tagged:  2013   absolute   commercial   heart   kiss   lbc   magic   q2   radio   rajar   talksport   uk  
So a quick snapshot of how UK radio has fared in the Q2 RAJAR stats….
Absolute Radio saw great gains adding 590,000 listeners taking its total to 3.8 million. Absolute’s London service was up 10% year on year but the big story is digital station Absolute 80’s which has posted record figures of 1.17 million making it the biggest all digital commercial radio station.

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How We Are Consuming Audio Content

date.png 2013-06-25      |      Category:  Advertising      |     Tagged:  audiencenet   audio   insight   online   radio   rajar   research  


We’re lucky enough to be part of the Internet Advertising Bureau’s Online Audio Council. At the most recent event Audiencenet shared the results of their research into listening habits for all audio.

Radio has had the steady hand of RAJAR to generate its audience research and the RAB for further industry insight and being always curious to the habits of the listening population we were keen to see how much similarity and difference would be found from existing research.

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Apple Announces iTunes Radio

date.png 2013-06-11      |      Category:  Radio      |     Tagged:  itunes   last fm   launch   radio   spotify   streaming  

The highly anticipated iTunes Radio has been announced with a primary launch in the US.

Although the name suggests a content driven radio service, it is in fact much more akin to the streaming services already popluar with music fans such as Spotify and Last FM.

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Young People Communicate with Radio

date.png 2013-05-20      |      Category:  Radio      |     Tagged:  advertising   audience   bbc1   kiss   listeners   loss   nick grimshaw   radio   rajar   youth  

Following last week's RAJAR the story being leapt upon is Grimshaw's fall from grace. Radio 1's new(ish) Breakfast host saw a terrific drop in listeners seeing it fall to its 2003 levels, the station overall has lost 1.3 million in the past 12 months. Having been tasked by the BBC Trust to reduce the average age of the listener, further insight to sadden the R1 team is that the only demographic to grow audience was the 55+ age bracket from 1.3% to 1.6%.

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Radio Listening Increases

date.png 2013-05-16      |      Category:  Radio      |     Tagged:  audience   capital   figures   jack fm   listening   magic   northsound 2   radio   rajar   sunrise  

RAJAR have published the quarterly radio listening figures. LIstening via DAB is ever increasing, up again to 34.3% of all radio listening.

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Sony Gold for Commercial Radio

date.png 2013-05-14      |     Tagged:  2013   awards   gold   klfm   radio   sony  

The annual radio 'oscars' - the Sony Awards took place in London last night. 

The Saturdays and Robbie Williams both gave performances to the celeb filled crowd with Chris Evans hosting this year's event at Grosvenor House.


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Aerial Awards Return

date.png 2013-04-25      |      Category:  Advertising      |     Tagged:  advertising   aerial awards   clare bowen   creative   rab   radio   return  

As part of the RAB's push to improve the creativity of radio advertising in the UK the Aerial Awards have been refreshed and relaunched. 

Commercials approved by the advertiser and on air within the past calendar month are eligible for entry. Emer Stamp and Ben Tollett from Adam&Eve/DDB will be the first judges of the awards.

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Online Audio Council Announced

date.png 2013-04-17      |      Category:  Advertising      |     Tagged:  absolute   advertising   audio   council   iab   online   radio   red apple creative   spotify  

The Internet Advertising Bureau (IAB) have announced their latest council of experts to focus on the platform of online audio advertising. Red Apple Creative are delighted to be part of the council and looking forward to the development and forthcoming projects that the council will lead.

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Liberon Extreme Woodstain Radio Commercial

date.png 2013-04-03      |      Category:  Radio      |     Tagged:  commercial   extreme woodstain   liberon   radio   red apple creative   talksport  

Red Apple Creative are proud to have produced a series of three radio commercials for Liberon's first UK radio campaign. Talksport listeners will have heard this on air since the start of April.

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Liberon Finishing Oil Radio Commercial

date.png 2013-04-03      |      Category:  Radio      |     Tagged:  commercial   finishing oil   liberon   radio   red apple creative  

Red Apple Creative are proud to have produced a series of three commercial for Liberon's first UK radio campaign. Listeners to Talksport will have heard this since the start of April. 

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Liberon Decking Oil Radio Commercial

date.png 2013-04-03      |      Category:  Radio      |     Tagged:  commercial   decking oil   liberon   radio   red apple creative  

Red Apple Creative are proud to have created a series of three commercials for Liberon's first UK radio camapign. Listeners to Talksport will have heard these on air from the start of April. The lovely soundscape behind this one has us wishing hard for the start of Spring!

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Happy Embargoed Day

date.png 2013-01-30      |      Category:  Radio      |     Tagged:  bbc   commercial   embargo   listeners   radio   rajar   results  


The way that radio is measured intrigues me. RAJAR is the official body for measuring both commercial and BBC radio in the UK. The current method involves residents from selected postcodes within licensed transmission areas being solicited to complete diaries that follow their radio listening over a set time period. This information is collated and upscaled to give the average of listeners and hours listened for each station within that area.

For such progressive times it seems an archaic system, but research into other methods has so far proved unreliable.

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Radio is Great for Snow Days

date.png 2013-01-21      |      Category:  Radio      |     Tagged:  commercials   heinz   immediate   radio   snow   tomato soup  

Every time a blanket of snow sweeps the country our inner child escapes. Reminders of a youthful era when you'd tune into local radio in the morning to hear your school's name called out as a closure for the day. I remember the privilege I felt in my early radio career when I was informed of the SNOWDAY password that schools had to provide when calling with their closure notice so that mischevious pupils didn't attempt sabotage!

Even in this digital age with Twitter being the fastest way to update people there really is nothing like radio to reflect the mood of the country at a time of collective disruption.

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Laughing At Others

date.png 2012-12-13      |      Category:  Radio      |     Tagged:  2day   beadle's about   humour   penk   prank   radio   steve   trigger happy   tv   you've been framed  


We’ve been asked a number of times for our opinion on the 2Day radio call.

No one could have predicted the terribly sad outcome for Jacintha Saldanha.

Especially the presenters at 2Day, who did not expect their call to be put through and initially became the source of envy amongst other presenters who wish they’d scored the scoop and then pity for the burden of their responsibility in this sad circumstance.

Whilst there has been widespread shock followed by condemnation for the presenters from 2Day it’s been somewhat overlooked that pranks are a very strong part of  ‘entertainment’ seen in broadcasting and many more grotesque pranks have continue to gain popularity this week.

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Absolute Leads Digital Listening

date.png 2012-10-25      |      Category:  Radio      |     Tagged:  absolute   digital   listening   radio   rajar   red apple creative  

It's RAJAR day, which for  non-radio people means very little. RAJAR is the quarterly measurement of radio listening and on the publishing of results soon follows the craftily spun press releases. Nobody is ever a loser, there are gains in share where there are losses in reach or gains in year on year where there are losses on quarter. 

But amongst the usual big stories about who's leading London commercially and will Chris Evans ever emulate Terry Wogan's successful audience highs - is the news of Absolute Radio's drive in digital listening

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The Year to Remember Forgets TV and Press

date.png 2012-07-03      |      Category:  Advertising      |     Tagged:  2012   advertising   decline   euros   group m   olympics   online   press   radio   revenues   tv  

This, as we are regularly reminded will be the year to remember. The much hyped London 2012 Olympic Games have arrived in the same year that England qualified for the Euros and therefore advertising revenues should be revitalised. I recall reading that the year England failed to qualify was estimated to have cost the British economy £1b a good proporation of which would be the advertising spend for the accompaniements that we expect with big footballing fixtures, TV's, Cars, alcohol and takeaways (the irony of watching world class sportmen while enjoying a double pepperoni deep pan and a few bottles of larger!)

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RAB at 20

date.png 2012-05-24      |      Category:  Radio      |     Tagged:  advertising   commercial   creative   rab   radio   radio gauge   red apple creative  

The Radio Advertising Bureau (RAB) celebrated 20 years of championing the UK commercial radio industry this week. For anyone who's encountered the RAB whether at an event or online can not miss their incredible wealth of research and information on this sector. 

It was at their birthday event that they chose to launch the latest tools for the trade. 

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...and the winner is

date.png 2012-05-21      |      Category:  Internal Comms      |     Tagged:  audible   awards   commercial   internal communications   ioic   radio   sony   xfm  

Award season is upon us! The Sony's celebrated UK radio just last week (more on that later) but first, we're delighted to have been shortlisted for an Institute of Internal Communications Award. 

Alongside their agency Logistik we worked to create bespoke in-house radio shows for Marks and Spencer's internal communications department for their various business strands.

Creating Internal Communications media is proving to be an ever increasing demand from our clients and this year could be especially interesting as we see more people having to adjust their working patterns and practices to account for the impact that the Olympics will have, especially in the capital.


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