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Emmi Caffe Latte: #MakeItAYayDay Playlist Analyser

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Emmi Caffe Latte wanted to put more “yay” into people’s days over the summer by giving them a brand new custom-made playlist.

After landing on a custom-designed microsite from a Spotify ad, users were invited to connect with Spotify. They then chose one of their playlists analysed to find out how “yay” it is; users could then use sliders to up the “yay” level and generate a brand new, more upbeat playlist.

http://yayday-spotify.co.uk/

 

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