Blog RAJAR Q1 is shaking up summer!

RAJAR Q1 is shaking up summer!

Things are heating up - and we’re not just talking about the weather. Radio bosses across the audiosphere have been sweating over listening figures and audience share, but now the results are in. We’ve boiled it down and chopped it up - and it’s gonna be a hot one. It’s… RAJAR Q1 2022!

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RAJAR has released its listening figures for Q1 2022! Let’s dive into the world of UK radio listening in this year's first report.

Off the back of February’s record figures, commercial radio has yet again reported its best listening figures ever, achieving an unheard of audience of 37.2 million people - meaning advertising reach has never been bigger.

Global continues to lead the way in commercial with a 24% share of audience, holding onto the top 3 commercial radio brands in Heart, Capital and Smooth, while Bauer reached around 21 million listeners.

It’s no surprise then that digital radio continues to soar, now representing 67.9% of all radio listening. While DAB has soared to a 60% share of digital listeners, audience share is up to 15% on smart speakers - meaning they account for almost half of all online listening.

So what does this all mean for radio advertising?

Paul Golliker, Founding Partner at Red Apple Creative says “Commercial radio’s record numbers are great news for brands utilising audio advertising, which is testament to how well the industry and in particular radio networks have continued to adapt and innovate within audio overall.

Accessibility to radio is better than ever. The rise of digital radio and the use of non-traditional platforms such as apps and smart speakers represent a fantastic opportunity for brands looking to develop innovative, creative content. Audio is a natural choice for brands seeking scale, engagement and innovation.”

We love to talk radio, if you’d like to find out more audio insights please get in touch at info@redapplecreative.co.uk

Data source: RAJAR/Ipsos MORI/RSMB

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