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Projects Asics Running

Asics Running

Beat it.

Nothing gets the blood pumping better than beating your best. When ASICS challenged us to inspire runners across the UK, we created a custom playlist generator, getting listeners ready to hit the street with their own bespoke beats.

Users were given a series of options, including intensity, duration and location. After entering a few example tracks, a dynamic playlist was generated and a route planned based on location. As a final incentive, the chance to win a pair of FuzeX trainers was offered to those who shared their playlist with a specific set of tags. Beat that.

We created a custom playlist generator, getting listeners ready to hit the street with their own bespoke beats.
Beat that.

The chance to win a pair of FuzeX trainers was offered to those who shared their playlist with a specific set of tags.