Projects BBC


BBC Studios were on the cusp of releasing their latest series with Sir David Attenborough, Seven Worlds, One Planet. They wanted to tease listeners with the sounds from the show, immersing them in the 7 continents.

We created 7 fully immersive (3D) audio spots, using real raw files from the documentary. We turned these into soundscapes for each continent, with the man himself, Sir David Attenborough as the voiceover on the final call to action. This campaign ran on Spotify and led to an immersive audiovisual experience. Users were greeted by a welcome video from Sir David Attenborough and they were invited to follow the show’s soundtrack, which included seven videos representing each continent weaved throughout the playlist.

Listen to the spot with headphones for the best experience

BBC - Seven Worlds, One Planet - Red Apple Creative

This has been an outstanding campaign and the execution and delivery of every piece of content has really set the bar for what we can do with Red Apple creatively. Thank you so much for working so hard on this campaign.

Angela Macarthy, BBC Seven Worlds One Planet


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