CLOSE
Projects Cadbury Double Decker

Cadbury Double Decker

The ultimate mash-up.

All the greatest remixes take two different styles and blend them effortlessly. When Cadbury’s came to us to promote the Double Decker it was clear that we needed to put the listeners behind the turntables. Double Decks. Get it?

By partnering with Rizzle Kicks and Spotify we sent listeners to a microsite using a series of audio spots. Here, we analysed their playlists before giving users the controls to set the mix between mellow and upbeat. 

Music to match the crunch and smooth of a Cadbury’s Double Decker. Finally, the user received their custom-mixed playlist before entering a competition to win Rizzle Kicks tickets and go backstage for real at an exclusive meet and greet.

Double Decks.

We analysed users' playlists before giving them the controls to set the mix between mellow and upbeat. Music to match the crunch and smooth of a Cadbury’s Double Decker.

Get it?

Users received their custom-mixed playlist before entering a competition to win Rizzle Kicks tickets and go backstage at an exclusive meet and greet.

We use cookies to track usage and performance.

I understand Cookie & Privacy policy