Corona
Yay for you.We use audio to transport listeners to another place. When Corona came to us to promote a music-lovers holiday for two in Ibiza, we knew the best way to advertise it, was to actually take listeners there.
First, the listener would hear a vivid audio commercial, packed with story and sounds of the adventure waiting for them in Ibiza.
After igniting the listener’s imagination, the audio spot finished with a call-to-action directing them to a custom-designed Corona microsite. Here they could add their favourite song to a collaborative Spotify playlist, before entering their details in the hope of winning this unique Ibiza experience.
The audio spot paints a picture of the adventure that could be awaiting the listener in Ibiza.
A little getaway.
Users could add their favourite song to a collaborative Spotify playlist, before entering their details in the hope of winning this unique Ibiza experience.
