Projects Corona

Corona

Yay for you.

We use audio to transport listeners to another place. When Corona came to us to promote a music-lovers holiday for two in Ibiza, we knew the best way to advertise it, was to actually take listeners there.

First, the listener would hear a vivid audio commercial, packed with story and sounds of the adventure waiting for them in Ibiza.

After igniting the listener’s imagination, the audio spot finished with a call-to-action directing them to a custom-designed Corona microsite. Here they could add their favourite song to a collaborative Spotify playlist, before entering their details in the hope of winning this unique Ibiza experience.

The audio spot paints a picture of the adventure that could be awaiting the listener in Ibiza.

Spotify US Corona Extra - Red Apple Creative
A little getaway.

Users could add their favourite song to a collaborative Spotify playlist, before entering their details in the hope of winning this unique Ibiza experience.

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