Projects Electronic Arts

Electronic Arts


FIFA 22, the latest football video game instalment from EA, is the most advanced yet; using hypermotion technology that leaned on actual player movement meant the gameplay experience was set to be incredibly realistic.

So our goal was to reproduce this experience for Spotify users using the power of audio.

We worked with the team at EA to create immersive 3D audio spots that would transport the user right into the action. We used real SFX from the game to create a sequence of gameplay including player actions, ball kicks and crowd atmosphere for an ultra realistic audio immersion.

This campaign was translated for several international markets including ES, FR, DE, IT, RU, PL (Spain, France, Germany, Italy, Russia, Poland).

Listen to the audio with headphones for the best experience

FIFA 22 (UK) - Red Apple Creative
FIFA 22 (ES) - Red Apple Creative


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