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Projects Kent County Council

Kent County Council

Emotion works.

What gets you out of bed? For social workers, it’s the chance to make a difference. When our internal media dept, Radio Results, booked local radio and regional Spotify placements to promote Kent County Council child social work posts, we saw the perfect opportunity to make use of our 3D production capability to connect on an emotional level with potential applicants.

Kent County Council wanted to attract experienced candidates and were keen to show how they enable and empower Social Workers to carry out their key roles. The 3D audio allowed us to show, rather than tell.

We crafted three examples with varying levels of emotion, this version being least emotive of all. It was essential to place the voice of a happy child at the heart of the commercial to remind candidates of the affirming reasons they entered this line of work.

The campaign was a great success and listeners using headphones were able to enjoy the full emotional resonance of the 3D audio.

The 3D audio allowed us to show, rather than tell, how they enable and empower Social Workers to carry out their key roles.

Kent County Council Commercial - Red Apple Creative

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