Projects Lucky Charms

Lucky Charms

The race was on to find Lucky and his charms for St. Patrick’s Day 2020. We were given a proactive brief and challenged to come up with how to bring the campaign to life across multiple contexts and devices.

We created 4 different spots for Spotify taking into account the environment when writing the creative; so for example, Lucky ran over the outside of the car during the in-car spot and we encouraged the children to look around the house to find the gold in the smart speakers connected home spot. The spots were created for English-speaking and Hispanic audiences.

Listen to the spot

Lucky Charms - Red Apple Creative


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