Projects Lynx


Lynx teamed up with British rapper and songwriter Aitch for their campaign ‘when you smell good, good things happen.’ The campaign built on Aitch’s hugely successful hit with AJ Tracey, ‘Rain’, which has now reached over 127 million streams on Spotify.

We recorded a script with Aitch on-location while he was shooting a music video. We wanted him to have full license to go off-script and deliver the message in his own style so it felt authentic and real to his fans and Lynx consumers. An instrumental version of the track featured in the final Spotify audio commercial, and Spotify users could tap a companion banner to be rewarded with a playlist full of Aitch’s favourite tracks.

Listen to the spot

Lynx - Red Apple Creative


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