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Projects Mondelēz

Mondelēz

The perfect partners.

During the launch of Sour Patch Kids Gum in the US, they asked us to create a pair of audio spots to complement their product video content. And after some exceptionally high click through rates, they asked us to make some more.

It was essential that we worked as closely as possible with the creative team overseeing the video, so that we could create something perfectly in line with the wider campaign, but uniquely tailored for an audio environment. The resulting spots were a beautifully sound-designed series of stories designed to engage the listener.

The campaign ran on Spotify across the US over two phases. The initial two commercial spots proved to be a such a success that a second phase of four were commissioned.

We worked as closely as possible with the creative team overseeing the video, and the resulting spots were a beautifully sound-designed series of stories designed to engage the listener.

Rac Commercial Sour Patch Kids - Red Apple Creative
The perfect partners.

The campaign ran on Spotify across the US over two phases. The initial two commercial spots proved to be a such a success that a second phase of four were commissioned.

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