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UK Sport

Dive in.

If you want get bums on seats, use sound to take them there. UK Sport asked us to generate awareness of the European Aquatics Championships 2016 to help drive ticket sales in London. 

After taking some time to understand our ticket-purchasing audience we planned two weeks of airtime across the most relevant stations.

To inspire the audience we created a heart-stopping audio spot which recreated the nerves and tension felt before a big dive. Listeners were then submerged before being brought back to deliver the essential information with a clear call to action. 

We created a heart-stopping audio spot which recreated the nerves and tension felt before a big dive.

290316 Rac Uk Sport European Aquatics Championships Diving Mix Stem - Red Apple Creative

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